Brand

Brand Story

Amid the digital wave of the 21st century, we witness the robust development of modern technology, as well as the dramatic slowdown of emotional communication among people caused by the extensive use of smart phones and other electronic products. Ken Zhan, as the founder of ICARER, has always been harboring the vision to establish a brand of hand-made leather goods, with a deep sense of love, care and mission.

Many Italian brands of leather goods enjoy world-wide popularity with consumers due to their long history, good quality and hand-made tradition. ICARER appreciates the traits of Italian counterparts; we insert passion, pride, craftsmanship into ICARER’s line of fine and manually-made leather goods, against the massive production by modern machinery. We attach great passion to hand-made and rigorous craftsmanship, which is a rare treasure in the contemporary society. We persist in carrying forward this precious tradition.

Italian brands rank top among hand-made leather goods, for their unique charm and craftsmanship. Like its Italian counterparts, ICARER sees its products also interwoven with life, meticulous workmanship, pattern design reminiscent of western royal house, and glamour ensuing from all the above-mentioned traits. We feel fortunate and honored to find the traditional craftsmanship amid the hustle and bustle of the contemporary society. We cherish the primitive zest and thirst for manual products. We attach great importance to love, care and responsibility. We care for the attitude of each craftsman, who is required to catch up with the trends of social development; each product branded ICARER holds reliability obtained through a rigorous production system.

Many Italian brands of leather goods enjoy world-wide popularity with consumers due to their long history, good quality and hand-made tradition. ICARER appreciates the traits of Italian counterparts; we insert passion, pride, craftsmanship into ICARER’s line of fine and manually-made leather goods, against the massive production by modern machinery. We attach great passion to hand-made and rigorous craftsmanship, which is a rare treasure in the contemporary society. We persist in carrying forward this precious tradition.

Many Italian brands of leather goods enjoy world-wide popularity with consumers due to their long history, good quality and hand-made tradition. ICARER appreciates the traits of Italian counterparts; we insert passion, pride, craftsmanship into ICARER’s line of fine and manually-made leather goods, against the massive production by modern machinery. We attach great passion to hand-made and rigorous craftsmanship, which is a rare treasure in the contemporary society. We persist in carrying forward this precious tradition.

ICARER comprises love, passion, responsibility and expectation. It brings you a rarely warm experience in the bustling city.

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